Methodology

This page explains how the Domainer Legends scoring models are constructed and what they are — and are not — intended to represent.

1. What These Models Are

Each model is a rule-based heuristic inspired by a specific domainer's publicly visible behavior: blog posts, interviews, conference talks, and well-known domain purchases or sales. The goal is to answer:

The output is a 0–10 score that reflects alignment with each domainer's publicly discussed criteria. It is not a price estimate or appraisal.

2. What These Models Are Not

3. Shared Inputs Across All Models

Every model looks at the same basic features of a domain and then applies different weights per domainer:

3.1 Scoring Scale

All models map their internal score to a 0–10 range:

4. Shared Feature Logic

4.1 TLD Preference

Almost all domainers listed here are strongly biased toward .com. The models reflect this by giving .com a positive weight, sometimes a very strong one. Classic extensions like .net and .org may get a smaller boost for some domainers.

4.2 Length

Shorter labels are usually better: easier to remember, type, spell, and brand. The models generally:

4.3 Hyphens and Numbers

Hyphens and numbers tend to lower perceived quality in high-end domains. The models:

4.4 Keyword Groups

Each model uses one or more keyword lists, such as:

When a domain's core label contains one of these keywords, the model adds a positive score to reflect: "This sits in a valuable or clearly monetizable category for this domainer."

4.5 "Single Strong String" Feel

Many legendary domains are just one powerful word or a tight phrase. The models approximate this by:

5. Model-Specific Notes

5.1 Rick Schwartz "Domain King"

  • Heavy .com bias: Non-.com TLDs receive no positive weight.
  • Short, pure generics: Strong rewards for short labels and penalties for long ones.
  • No hyphens/numbers: Treated as clear negatives.
  • Commercial category terms: Finance, travel, property, jobs, etc. are rewarded.
  • Single powerful word: One strong string within ~12 characters gets extra credit.

5.2 Frank Schilling

  • .com first, but .net/.org allowed: .com is best, but classic TLDs get a small boost.
  • Scale-friendly length: Short and mid-length names are both acceptable; very long names are penalized.
  • Moderate tolerance for hyphens/numbers (light penalties only).
  • Commercial keywords heavily weighted across evergreen business verticals.

5.3 Mike Mann

  • Brandable business phrases: Two-word .com names with business logic get rewarded.
  • Modern brand suffixes: Words like cloud, media, labs, capital add points.
  • Mid-length tolerance: More forgiving of medium/longer labels than ultra-premium models.
  • Light hyphen/number penalties (more tolerant than Rick/Andrew/Brent).

5.4 Kevin Ham

  • Traffic-driven .com focus: .com gets strong weight; .net/.org get secondary credit.
  • Type-in advantage: Short and obvious commercial terms are favored.
  • Stronger penalty for hyphens: Because they hurt direct-navigation behavior.
  • High CPC sectors: Extra emphasis on finance, travel, insurance, etc.

5.5 Andrew Rosener

  • One-word .com elite: Heavy bias toward short, brandable, dictionary-style .coms.
  • Strict on structure: Hyphens and numbers are strongly negative.
  • Brand & capital signals: Terms like brand, capital, invest get extra weight.
  • Upgrade domain logic: Names that could be a company's end-game brand benefit.

5.6 Brent Oxley

  • Ultra-premium .com only: No boost for non-.com.
  • Short, emotive words: Prefers powerful, positive, or action verbs and nouns.
  • Strict structure: Hyphens/numbers are penalized strongly.
  • High-end brand feel: Emphasis on whether the name could front a serious, funded company.

5.7 Page Howe

  • Real-world business focus: Small-business and geo/service names are welcome.
  • More forgiving of length: Descriptive strings are okay if they map to real businesses.
  • Mild penalties for hyphens/numbers (especially in geo contexts).
  • Extra weight on geo/service keywords like plumber, dentist, realty, etc.

5.8 Ammar Kubba

  • Monetization-oriented: Focus on sectors with strong ad economics.
  • .com plus classic TLDs: Credit for namespaces that monetize historically well.
  • Moderate length tolerance: Especially where commercial terms are strong.
  • Clean, intuitive names get extra credit for CTR and user trust.

5.9 Yun Ye

  • Algorithmic mindset: The model approximates his data-driven approach with traffic-oriented commercial keywords.
  • More portfolio-level view: Slightly softer penalties on structure and length.
  • Emphasis on monetizable categories (finance, travel, etc.).

5.10 Adam Dicker

  • Local business use: Geo + service domains are very relevant.
  • Longer descriptive names allowed: As long as they clearly match a real service niche.
  • Mild hyphen/number penalties: Balanced by clear business use cases.
  • Service & geo terms get extra emphasis for lead-gen potential.

6. How to Use These Scores

A low score doesn't mean a domain is "bad", and a high score doesn't guarantee a sale. The tools are designed as educational lenses, not verdicts.