This page explains how the Domainer Legends scoring models are constructed and what they are — and are not — intended to represent.
1. What These Models Are
Each model is a rule-based heuristic inspired by a specific domainer's publicly visible behavior: blog posts, interviews, conference talks, and well-known domain purchases or sales. The goal is to answer:
- "How compatible is this domain with what this person says and seems to like?"
- "Does this name fit the patterns of their public portfolio and philosophy?"
The output is a 0–10 score that reflects alignment with each domainer's publicly discussed criteria. It is not a price estimate or appraisal.
2. What These Models Are Not
- They are not affiliated with, endorsed by, or approved by any domainer.
- They do not reflect private deals, unpublished strategies, or confidential data.
- They do not guarantee liquidity, value, or sale probability.
- They are not financial, investment, or legal advice.
3. Shared Inputs Across All Models
Every model looks at the same basic features of a domain and then applies different weights per domainer:
- Extension (TLD): e.g.,
.com,.net,.org, others. - Main label (before the dot): cleaned of punctuation to compute length.
- Length: how many alphanumeric characters the core label has.
- Structure: whether the label includes hyphens or numbers.
- Keyword signals: presence of commercial, geo, service, or brand-related keywords.
- "Single strong string" feel: whether the label looks like one tight concept or a messy mashup.
3.1 Scoring Scale
All models map their internal score to a 0–10 range:
- 9–10: Very strong alignment with that domainer's public style.
- 7–8: Solid alignment with multiple strong factors.
- 5–6: Mixed; some elements fit, some don't.
- 3–4: Weak alignment.
- 0–2: Very low alignment.
4. Shared Feature Logic
4.1 TLD Preference
Almost all domainers listed here are strongly biased toward .com. The models reflect this by giving
.com a positive weight, sometimes a very strong one. Classic extensions like .net and
.org may get a smaller boost for some domainers.
4.2 Length
Shorter labels are usually better: easier to remember, type, spell, and brand. The models generally:
- Reward "short" ranges (e.g., up to 8–12 characters).
- Give a smaller boost to medium ranges.
- Apply a penalty to very long labels, especially for premium-focused domainers.
4.3 Hyphens and Numbers
Hyphens and numbers tend to lower perceived quality in high-end domains. The models:
- Use strong penalties for ultra-premium brand-focused domainers (e.g. Rick, Andrew, Brent).
- Use milder penalties for monetization/geo-oriented models (e.g. Page Howe, Adam, Yun Ye).
4.4 Keyword Groups
Each model uses one or more keyword lists, such as:
- Commercial keywords: finance, travel, property, jobs, health, etc.
- Brand / startup suffixes: cloud, labs, media, capital, group, etc.
- Geo / service terms: plumber, dentist, realtor, cleaning, etc.
When a domain's core label contains one of these keywords, the model adds a positive score to reflect: "This sits in a valuable or clearly monetizable category for this domainer."
4.5 "Single Strong String" Feel
Many legendary domains are just one powerful word or a tight phrase. The models approximate this by:
- Checking if the label is one piece (no hyphens).
- Ensuring the length is within a "brandable" range.
- Rewarding those labels with a small extra boost.
5. Model-Specific Notes
5.1 Rick Schwartz "Domain King"
- Heavy .com bias: Non-.com TLDs receive no positive weight.
- Short, pure generics: Strong rewards for short labels and penalties for long ones.
- No hyphens/numbers: Treated as clear negatives.
- Commercial category terms: Finance, travel, property, jobs, etc. are rewarded.
- Single powerful word: One strong string within ~12 characters gets extra credit.
5.2 Frank Schilling
- .com first, but .net/.org allowed: .com is best, but classic TLDs get a small boost.
- Scale-friendly length: Short and mid-length names are both acceptable; very long names are penalized.
- Moderate tolerance for hyphens/numbers (light penalties only).
- Commercial keywords heavily weighted across evergreen business verticals.
5.3 Mike Mann
- Brandable business phrases: Two-word .com names with business logic get rewarded.
- Modern brand suffixes: Words like cloud, media, labs, capital add points.
- Mid-length tolerance: More forgiving of medium/longer labels than ultra-premium models.
- Light hyphen/number penalties (more tolerant than Rick/Andrew/Brent).
5.4 Kevin Ham
- Traffic-driven .com focus: .com gets strong weight; .net/.org get secondary credit.
- Type-in advantage: Short and obvious commercial terms are favored.
- Stronger penalty for hyphens: Because they hurt direct-navigation behavior.
- High CPC sectors: Extra emphasis on finance, travel, insurance, etc.
5.5 Andrew Rosener
- One-word .com elite: Heavy bias toward short, brandable, dictionary-style .coms.
- Strict on structure: Hyphens and numbers are strongly negative.
- Brand & capital signals: Terms like brand, capital, invest get extra weight.
- Upgrade domain logic: Names that could be a company's end-game brand benefit.
5.6 Brent Oxley
- Ultra-premium .com only: No boost for non-.com.
- Short, emotive words: Prefers powerful, positive, or action verbs and nouns.
- Strict structure: Hyphens/numbers are penalized strongly.
- High-end brand feel: Emphasis on whether the name could front a serious, funded company.
5.7 Page Howe
- Real-world business focus: Small-business and geo/service names are welcome.
- More forgiving of length: Descriptive strings are okay if they map to real businesses.
- Mild penalties for hyphens/numbers (especially in geo contexts).
- Extra weight on geo/service keywords like plumber, dentist, realty, etc.
5.8 Ammar Kubba
- Monetization-oriented: Focus on sectors with strong ad economics.
- .com plus classic TLDs: Credit for namespaces that monetize historically well.
- Moderate length tolerance: Especially where commercial terms are strong.
- Clean, intuitive names get extra credit for CTR and user trust.
5.9 Yun Ye
- Algorithmic mindset: The model approximates his data-driven approach with traffic-oriented commercial keywords.
- More portfolio-level view: Slightly softer penalties on structure and length.
- Emphasis on monetizable categories (finance, travel, etc.).
5.10 Adam Dicker
- Local business use: Geo + service domains are very relevant.
- Longer descriptive names allowed: As long as they clearly match a real service niche.
- Mild hyphen/number penalties: Balanced by clear business use cases.
- Service & geo terms get extra emphasis for lead-gen potential.
6. How to Use These Scores
- Compare how the same domain scores across different domainers.
- Use high scores as a signal that your name fits a particular investing philosophy.
- Use low scores as prompts to ask "why?" — too long? wrong TLD? cluttered structure?
A low score doesn't mean a domain is "bad", and a high score doesn't guarantee a sale. The tools are designed as educational lenses, not verdicts.